Digital marketing is a term that has been around for quite awhile but
hasn’t been very well defined, encompassing things like banner
advertising, search engine optimization (SEO) and pay per click. Yet,
this is too narrow of a definition. What about email, RSS, voice
broadcast, fax broadcast, blogging, podcasting, video streams, wireless
text messaging, and instant messaging? You get the idea.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Digital media, on the other hand, is a two-way street that gives you the ability to communicate too. Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Digital media, on the other hand, is a two-way street that gives you the ability to communicate too. Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
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