.TK is now the 4th largest TLD in the world and .CN makes its way back into the top 10 TLDs.

.TK is now the 4th largest TLD in the world and .CN makes its way back into the top 10 TLDs. More Domain Stats here http://t.co/a8uc8Exs

Digital Marketing

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Digital media, on the other hand, is a two-way street that gives you the ability to communicate too. Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

What exactly is the Social Media?

Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing. News aggregation and online reference sources, examples of which are Digg and Wikipedia, are also counted in the social media bucket. Micro-blogging sites such as twitter can also be included as social media. The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

History of the Internet

The history of the Internet began with the development of computers in the 1950s. This began with point-to-point communication between mainframe computers and terminals, expanded to point-to-point connections between computers and then early research into packet switching. Packet switched networks such as ARPANET, Mark I at NPL in the UK, CYCLADES, Merit Network, Tymnet, and Telenet, were developed in the late 1960s and early 1970s using a variety of protocols. The ARPANET in particular led to the development of protocols for inter-networking, where multiple separate networks could be joined together into a network of networks.

IT Sector of India: An Overview

The Indian Information Technology industry accounts for a 5.9% of the country's GDP and export earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce. More than 2.3 million people are employed in the sector either directly or indirectly, making it one of the biggest job creators in India and a mainstay of the national economy. In March 2009, annual revenues from outsourcing operations in India amounted to US$60 billion and this is expected to increase to US$225 billion by 2020.

The most prominent IT hub is IT capital Bangalore. The other emerging destinations are Chennai, Hyderabad, Mumbai, Pune, NCR and Kolkata. Technically proficient immigrants from India sought jobs in the western world from the 1950s onwards as India's education system produced more engineers than its industry could absorb. However, there are severe skills shortage among engineers, especially who lack in soft skill and technical skill, as a result engineering graduates remain unemployed after being pass out from college or university. India's growing stature in the information age enabled it to form close ties with both the United States of America and the European Union.

Each year India produces roughly 500,000 engineers in the country, out of them 25% to 30% possessed both technical competency and English language skills, although 12% of India's population can speak in English out of 100. India developed a number of outsourcing companies specializing in customer support via Internet or telephone connections. By 2009, India also has a total of 37,160,000 telephone lines in use, a total of 506,040,000 mobile phone connections, a total of 81,000,000 Internet users—comprising 7.0% of the country's population and 7,570,000 people in the country have access to broadband Internet— making it the 12th largest country in the world in terms of broadband Internet users. Total fixed-line and wireless subscribers reached 543.20 million as of November, 2009.

Defining DOT COM (.com)

If asked for a definition of what exactly constitutes a Dot Com company, it would be difficult to arrive at a satisfactory conclusion. Derived from the increasingly popular extension to the website name, namely “.com”, a dot com company, loosely defined can be said to be one that derives its revenues from business on the net, or over the net or through the net. This would put most of the leading companies in the world into this league, as most of them do derive some of their revenues from commerce over the web, or can at least attribute a percentage of sales to those induced by web based advertising. Yet few of them are today called so, nor are all willing to be so labeled, as is evident from the statement made by Lou Gestetner, who refutes the claim of IBM being one, despite generating almost $20 billion, or 25% of IBM’s revenue from sales, over and related to the net.

Defining dot com's more specifically, we could place them as those companies that derive the major part of their revenues from web related activities. This could either be through portals, ISPs, or plain selling over the web, as do Webvan, Amazon and the like. In the past few years, the craze of dot com's has come to affect the US psyche and its economy. It has triggered not only entirely new phrases and terminology, but also, akin to the Gold Rush of the past century, attracted the best and the most enterprising people to chance their future on a new venture.